Tembo educates 0-6 year old children, via text messages. Tembo sends one activity per day, to parents, via text messages. The parents then educate their children with the activity. For educating their children, parents are rewarded. In developing nations, rewards are free minutes & texts. In developed nations, rewards are Amazon gift cards. For every child educated, Tembo educates an underserved child, similar to TOMS shoes "1-for-1" model.