Gray Matters

Crowd-funding medical research? Social entrepreneurship in it's simplest form? The goal is to raise money for Alzheimer's research. Sure, we could just donate money directly, but if we invest it in tools to get our company off the ground, we can create a sustainable initiative that benefits everyone involved. We intend to sell clothing, with 25% of all of GraM's profits donated directly to firms that are working toward an Alzheimer's cure.