ExperienceLab Inc.

Website http://www.experiencelab.com

Founded 2000

Employees 10

Overview

Most Americans don't have the health and financial knowledge to make good coverage and care decisions. ExperienceLab licenses actionable and patented analytics to health plans to engage such consumers, saving shareholders millions in lost revenues and operating costs. Our target is the top 125 health plans who spend, in marketing alone, $450 million annually for such services . We project $28MM in revenues and $16MM in EBITDA in 4 years

Management Team

Founder and CEO

Roger Travis

Recognized leader in consumer analytics. Founder and CEO of ExperienceLab. President of Epsilon Inc, the largest US direct marketing firm (IPO). Founder of DataTrak, pioneer in CRM software for financial institutions (acq Accenture). Partner in Accenture’s Worldwide CRM Practice. Managing director of leading strategy consultants - First Manhattan Consulting and Rosetta. MBA from the Harvard Business School.

Business planning and marketing strategy

Bruce Jankowitz

Healthcare marketing strategist with experience as an agency founder/CEO (Aria Marketing), marketing vice president (Gartner Healthcare and CJ Singer) and brand manager (PictureTel), who works collaboratively to architect compelling brands, thought leadership initiatives and integrated marketing campaigns that build awareness, enhance reputations, drive revenue and create a platform for sustained growth.

SVP Consulting Programs

Ann Christensen

Former executive in Fortune 100 firms, where she led divisions that generated billions in sales, and entrepreneurial start-ups, including CO-OP health insurer. Built new distribution channels, customer servicing, and marketing techniques to improve revenue growth, productivity, & customer loyalty. Ann has a MBA from Boston University and a BA in economics from the University of New Hampshire

Director of Data Science

Kristophe Diaz, PhD

Used data mining tools to study complex biological systems during his doctoral work. Now applying his data science expertise to spearhead the design and implementation of predictive analytics methods in the healthcare consumer space. He additionally runs a healthcare innovation and commercialization course at Harvard Medical School.

SVP Business Development

Scott Polansky

Mr. Polansky is responsible currently for driving all sales activities for ExperienceLab with insurance payers and vendors. In the past, he helped build the public health exchanges in MA and VT and has worked with payers and providers on a variety of strategic and operational projects. He has also been a senior executive with managed care plans in MA in business and product development.

V.P. Consumer Research

Jack Carroll PhD

20+ years leading research-based consulting on user experience in service/communication channels. Founded and led VOC Partners and TouchPoint Consulting. Previously VP of Boston Research Group, Sr. Research Consultant at Opinion Research Corp. PhD in Experimental Psychology, Cornell U.