Empirical Synergies


Overview

Empirical Synergies is a market research firm servicing the sports & entertainment industry. With web based analytical tools we're improving the efficiency and accuracy of the current process of endorser selection. Our premium offering - BrandMatch Score, rates the compatibility between brands & endorsers in real-time. Our mission is to disrupt an industry and force marketers to change the way they select and hire endorsers.

Management Team

Founder & CEO

Derek Boyle

I was on vacation in 2003 while working for Woolf Associates, a sports powerhouse for 40 years. I got a call - the words "we're closing our doors" will never escape me. I just turned 24 and knew I eventually wanted to start my own company. I decided to call NBA Hall of Famer Robert Parish. I asked if he'd stick with me if I went on my own. He said yes and Sports Identity was born. I launched Sports Identity with a vision of building a tradi

COO

David Hoffman

CTO

Greg Silvano

Advisor / Statistical Analyst

Justin Rogers

Market Research Analyst

Josh Boyle