Digaboom

Business Description Digaboom’s social marketplace platform provides a collaborative networking community for digital creatives, technologists, and marketers and matches the ideal team of freelance experts to the digital marketing project needs of companies we attract to the platform. Industry Digital Marketing Technology Services; Social Media and Collaboration Leveraging our experience in Digital Marketing Our experience and research has shown that there is a clear need to bring a social marketplace to the freelance and small agency digital marketing technology community that: 1) focuses on the specific needs of independent digital professionals; 2) does not engage in race to the bottom pricing; 3) considers expertise in specific marketing software technologies; 4) offers a framework that drives collaboration and alliance creation. Drawing from our collective experiences in digital marketing technologies and services, we are developing Digaboom to be the go to networking and business development destination for digital marketing talent, companies looking to hire that talent, and software vendors looking to engage both groups with targeted messaging. Problems Addressed The Digaboom platform addresses these key problems experienced by independent digital talent and the companies that hire them: Digital Marketing Talent - Business development. #1 stated need in our independent research*. Independents often lack resources / skill set to drive enough new biz. - Race to bottom rates. Platforms that do exist drive extreme rate deflation with job bidding models reliant on less skilled talent from low cost of living countries. - Lack of network. New independent digital talent rarely have complete networks of professionals with complimentary skill sets. - Business management. Despite high talent, business of being an independent is a challenge due to lack of experience with tax, legal, project mgmt. and billing issues. - Access to resources. Independents can find isolation challenging with limited peer access, social collaboration, and lack of purchasing power. Hiring Companies - Inconsistent quality. Talent runs the gamut on existing platforms. Digaboom offers 360° feedback and visual team depiction.  - Cost. Low overhead of virtual team model on Digaboom platform should offer considerable pricing advantage over brick and mortar agencies.  - Finding Right Agency. Fragmented markets makes firm discovery challenging. Parametric matching in platform streamlines process.  - Specialized Staffing. Digital marketing projects have become so diverse that it’s nearly impossible to staff internally for every business need.  - Technology Changes. Companies can’t keep pace with dynamics of marketing technology product market – Digaboom offers flexible staffing skills in these products.