There’s more to Super Bowl Sunday than two beastly football teams duking it out. Many people understand it’s the best block of commercials they’re going to see all year.
During Super Bowl 50, the cost of 30 seconds of ad time is a whopping $5 million, according to Fortune. For that kind of investment, they’re literally banking on wowing viewers with their commercials for quick and easy customer conversion. But that doesn’t always happen, which should be concerning, especially if their commercials fall flat for female Bowl viewers - the most active demographic for purchasing and sharing their thoughts on social media.
Instant Census - a Boston startup that’s developed text message survey software - has caught on to these tendencies and it’s planning to let female consumers tell advertisers exactly what they think about the different commercials this year.
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