Boston Tech Watch: SessionM, Salesforce, Facebook, Squadle & More

July 31, 2018

It’s time to catch up on a flurry of recent Boston-area tech headlines:

—SessionM, a seller of marketing automation and customer loyalty software, said it grabbed $23.8 million in venture funding from previous backers. The round was led by Salesforce Ventures, with contributions from Causeway Media Partners, CRV, General Atlantic, Highland Capital Partners, and Kleiner Perkins Caufield & Byers. SessionM has raised at least $97.3 million from investors, including a $35 million funding round announced two years ago.

—Salesforce Ventures was busy making deals in the Boston area this week. In addition to leading the SessionM investment and contributing to Cogito’s $37 million Series C funding round, Salesforce’s venture capital arm also put some money into a $10 million Series B funding round for Cambridge, MA-based Madaket Health. The investment was led by Qiming Venture Partners, with Experian Ventures and The PNC Financial Services Group also contributing. Madaket sells cloud-based software designed to simplify data sharing between healthcare insurers and hospitals and clinics.

—Facebook suspended Crimson Hexagon while it reviews how the Boston-based social media analytics firm gathers and shares user data from Facebook and Instagram, which Facebook owns, according to reports by the Wall Street Journal and Associated Press. Crimson Hexagon uses statistical techniques to monitor and analyze social media conversations, primarily for marketing and branding purposes. Facebook is investigating Crimson Hexagon’s contracts with the U.S. government and a Russian nonprofit with connections to the Kremlin, the Wall Street Journal reported.

Read Complete Article