Bento is the first integrated solution for employers, families, and individuals that enables affordable, pay-as-you-go dental benefits without the need for dental insurance. With Bento, we provide a modern experience while saving employers, families, and individuals money. Bento is leading the revolution in price transparency in oral healthcare and you will be at the forefront of bringing healthcare into the 21st century.
As the paid media specialist you are responsible for setting up, optimizing, and reporting on digital advertising campaigns for Bento. You will be primarily focused on paid ads including search (Google) social (LinkedIn, Facebook), PPC, display and retargeting. This position includes 25% strategy/budget allocation, and 75% hands-on research, implementation, optimization, and reporting on campaigns. We are looking for an individual contributor who can work seamlessly with internal teams to maintain a consistent marketing approach across all channels in a fast paced, energetic environment.
Responsibilities may include:
Setup and ongoing optimization and management of PPC/Digital Advertising campaigns
Management of ad budgets, A/B testing ad creatives, keyword research, setting up audiences and optimizing for conversions and KPI’s
Analysis of campaign data and reporting on recommendations and strategy on a monthly basis
Perform digital advertising audits
Drafting and building creative independently and with the help of the team
Actively collaborate company wide to align digital advertising campaigns with other ongoing initiatives
Driven, forward-thinking individual with the ability to come up with creative digital advertising solutions
Minimum of 2 years of Google Ads account management experience required
Extensive experience in cross-platform paid digital marketing (Google Ads, Facebook Business Manager, LinkedIn Campaign Manager, etc.)
Google Ads Certification preferred
Experience in Google Analytics
HubSpot experience and certifications are a plus
Detailed Knowledge of Retargeting/Remarketing, Display, and Rich Media/Video Advertising
Knowledge of SEO, online search mediums and social media and an understanding of how all of these channels work together with advertising is a plus
Solution driven problem solver
Ability to work in a fast paced environment
A seasoned group of serial entrepreneurs and experts who are laser-focused on our mission.
Our headquarters is located in beautiful downtown Boston at 7 Bulfinch Pl, right next to Government Center. We are just minutes from the T, Commuter Rail, Bus, Storrow, 90, and 93.
We provide a commuter reimbursement benefit up to $200.
We have an awesome selection of healthy and delicious snacks and drinks.
We set clear objectives and work collaboratively to hit them.
We celebrate our wins (big & small) and connect in weekly happy hours