Brand is Everything – Leveraging your ‘why’ for competitive advantage


UMASS, Mt. Ida Campus
777 Dedham Street
Newton, MA
United States

Wednesday, 12 June 2019 - 7:30am

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For companies of all sizes, in all industries — from apparel and footwear, silicon chips and potato chips, to fintech and beyond — brand is paramount. Join us as we discuss innovative strategies for building and maintaining your unique brand — inside and outside the company:   We will cover:
  • Social media must-haves for established and emerging businesses
  • Time-tested strategies for identifying customer needs, attitudes, and motivations
  • Developing a brand-building organization
  • Brand building as financing and M&A strategy