Sqabble, Inc.


Sqabble assists families deal with the stress caused by death, divorce, downsizing and decluttering when closing down a home. A proprietary algorithm helps decide who gets what and what to do with the rest, while saving memories about all of those things. Sqabble engages with the family before decisions are made, and offers monetized suggestions to services such as moving, shipping, storage, donations and elder housing.

Video Pitch

Management Team

Co-Founder & President

Donald MacDonald

International Sales, Marketing & Operations executive with leading technology companies including Xerox, IBM, DEC, and EMC. Former industry analyst at IDC. VP of International Sales at New Science Inc. an IT startup think tank focused on advanced and emerging technologies (AI, Imaging, etc.) sold to Gartner Group. MBA from Northeastern University and attended programs at Harvard, Columbia and Wharton. Doctoral candidate and Six Sigma Black Belt.

Co-Founder & CMO

Mitchel Ahern

Mitchel works at the intersection of marketing, technology, community and storytelling. He has over 30 years of marketing experience with agencies, startups and nonprofits. As a strategist and hands-on producer, writer, and technologist, he’s worked with companies such as Cantina Consulting, Fuld+Company and One-to-One Interactive to formulate and implement their digital marketing strategies. He has a BA in philosophy from Clark University.

Co-Founder & Chief Innovation Officer

Sarah Bennett

Sarah Bennett’s life experiences are the fusion of three distinct career tracks. Sarah started her career as an agent with the Massachusetts Cooperative Extension Service, writing and teaching about horticulture and training pest control operators. Later she reinvented herself as a seventh grade math-science teacher, getting her teaching accreditation and MA in Math. Sarah is also an award winning graphic designer who specializies in book design.



Chris has 30+ years of experience in the financial services and consumer products industries with Deloitte and The Coca-Cola Company. His assignments have included CFO, Coca-Cola Food Services; Assistant Controller, Corporate HQ; CFO Coca-Cola Germany, and AVP & Director, Corporate Audit. Since leaving Coke Chris has been involved as co-founder and board member of software companies in healthcare, information visualization, and software services.


Madeleine MacDonald

A graduate in Finance from Manhattan College Madeleine has 10 years experience in finance in the Financial Services and Retail Industries with both Tier 1 and startup firms. Specific areas of expertise include financial planning, allocations, demand planning & forecasting.