Hi there! My name is Krysta Lewis and I'm the CEO of Aisling Organics. Please click the video below to hear more about why I started the line. Points of differentiation: 1) Our line is plant and herb based (not mineral or chemical based like our competitors). This allows our products to be pure but also be highly effective. 2) We view ourselves as a tech company first, product company second. 3) Our family company acquired by L'Oreal.