At the swanky Prudential Center in the heart of Boston's shopping district, the Yogasmoga boutique stands out for its sparse, minimalist aesthetic. At the entrance, there is a large white orchid on a table surrounded by neatly folded tank tops and yoga pants known for their high-tech fabrics. Soothing, Eastern-inspired music is piped in, giving the space a peaceful ambiance.
Yogasmoga's om-inducing clothes are made 60 miles south of Boston in the gritty town of Fall River, Massachusetts, where I recently met with Yogasmoga's founder and CEO Rishi Bali to visit the factory. In the 19th century, Fall River was an important textile hub in New England, second in the world only to Manchester, England, in terms of textile production. Over the last few decades, however, the majority of factories in these parts have been shuttered as manufacturing has moved offshore to places such as China and Vietnam where labor is cheaper.
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