Pura Vida h2o


Pura Vida h2o responds to the need for a highly accessible single serve water business model that reduces the use of plastic and offers purified and affordable water. By providing advanced water purification water vending systems to college campuses, health/fitness centers, apartment complexes and public places using existing water infrastructures, we allow you to fill up your reusable canteen with pure, chilled, great tasting water on-the-go.

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Management Team

CEO and Founder

Ken Kellaway

Ken brings over 20 years of experience in Logistics and Distribution industry as well as a successful track record of building 6 startups companies. Ken co-founded of RoadLink Intermodal Logistics. Ken also founded E*Fill America in 2002, now one of North Americas largest capacity providers of warehouse/distribution space. Prior to that, Ken founded Quality Logistics Solutions, Inc. and Kellaway Intermodal & Distribution Systems, Inc.

Executive Vice President

Keith Whitestone

Keith is seasoned executive with over 30 years of multi-faceted consumer products experience, with over 20 years at senior leadership and management levels. Keith has held senior corporate sales, field sales and marketing positions with Polaroid Corporation, Philip Morris, Dr Pepper / Seven Up, Quaker Oats and Foto Fantasy, Inc. He has also held c-level positions at Total Quality Beverage, Inc., and Xstream Beverage Network, Inc.

Vice President Business Development

Andy Steele

Andy was previously the VP of Business Development-Small Format for The Coca Cola Company. In that role, he managed account sales responsibility for brands like Vitaminwater, Smartwater, Powerade, Fuze, NOS and Full Throttle. Andy has developed a diverse and deep retail background over the last 20 years while working in progressively expanded roles at Caldor, Staples, Store24/Tedeschi’s and Shell Oil. Sit at Copper Mountain Beverage board


Joseph Parece

Joe brings 30 years of experience of finance executive experience. Most recently, Joe was the Controller for Subsalve USA Corporation. Previously, he spent 10 years as Controller for Roadlink, USA New England, LLC. Prior to Roadlink, Joe was the Controller for Kellaway Intermodal Distribution Systems and was instrumental in facilitating the growth of the company from $0 - $60M in revenues.

Chief Engineer

Al Genis

Al brings more than 30 years of technology experience and direct working experience in complex DI water systems used for semi-conductor processes. Al developed numerous complete home water purification systems. Previously he was responsible for developing processes for the design and maintenance of equipment and water purification cooling systems. He has held quality and management roles at Soitech, Schlumberger, Micro Core and Ibis Technology.

Chief Technical Officer

Alan Crosby

Former CEO of PHSI, global leader in Point of Use (POU) water dispensers. Former President and CEO of CoolerSmart LLC, national leader in POU water machines placement. Former VP for GE Water/Ionics. 35 years of water industry experience including equipment development, design and engineering, manufacturing, sales and distribution.