Dollarship was built to prevent & ease the burden of student debt by simply shopping & engaging with your favorite brands & retailers. We leverage a highly effective marketing mechanism to acquire & encourage engagement: a crowd-funded sweepstakes. By shopping for what they need, or completing KPI-driven merchant tasks, users earn Credits within our app that can be cashed-out or used for entries into a weekly, rising Dollarship Sweepstakes.

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Management Team

Co-Founder & CEO

Seth Knoll

Seth Knoll is the CEO & visionary behind Dollarship and is leading a team of highly qualified professionals. Seth has skin in the game with over $50,000 in student debt and is passionate about helping those not only struggling with this burden but also trying to prevent it. Seth was previously an Investment Analyst and has since gone full time towards making Dollarship a reality.

Co-Founder & CXO

Adam Knoll

Adam Knoll is our Chief Product Office (CPO) in charge of wrangling product needs with company vision. Adam draws upon his 10 years’ experience leading UX & behavioral teams to build products’ users & clients love.

Lead Technical Engineer

Jeff Francisco

Jeff Francisco leads our web & app development and holds 10 years of experience leading technical teams at both large companies and startups. Jeff has a solid and proven foundation with object oriented design and database design as well as experience in other areas of software development such as planning and designing at early stages, user experience, testing and management.

Lead Designer

Jennifer Maggio

Jennifer Maggio is our lead designer and brings with her a strong sense of design direction and vision, helping to shape our user experience. Responsible for all aspects of the UX development process: contextual research, information architecture mapping, wireframing, usability research, visual design and prototyping.


Eric Jacunksi

Eric Jacunski is our Chief Marketing Office (CMO) with 20+ years in leadership roles across loyalty, travel, shopping, & mobile - proven track record leading growth & optimization of numerous business models (B2B/B2C).

Mobile Engineer

Steven Tso

Steven Tso is our Mobile Engineer who strengthens our development needs in any facet necessary.

Creative Director

Emily Pinney

Emily Pinney is our Creative Director leading creative efforts towards user & partner acquisition.

Mobile Engineer

Jamie Waters

Jamie Waters is our Mobile Engineer who strengthens our development needs in any facet necessary.