July 13, 2016
If the shoe fits, keep it! That’s the goal of True Fit, which helps shoe and apparel businesses cut down on e-commerce returns.
The startup partners with big retailers like Nordstrom, Macy’s and Kate Spade to guide online customers to order the right size and style for their measurements. True Fit uses an algorithm based on self-reporting and purchase history to figure out what items fit the way a person likes.
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