April 12, 2016
Boston-based New Balance will start selling the company’s first 3D-printed running shoe this Friday just a few days before the city hosts the iconic marathon on April 18.
The shoe, which will retail for $400 a pair, is called the Zante Generate and will be sold in a very limited run beginning on Friday. Only 44 pairs will be sold at the New Balance Experience Store in Boston and online. That number of shoes was selected to mark the 44th anniversary of the sale of New Balance in 1972 to New Balance owner and Chairman Jim Davis.
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