Basically, we place a button below the "Add to Cart" button called "SKINNYprices ®". Customers have the option to click this button, watch a 30 second commercial and then are shown a lower price that has been subsidized by the advertising dollars. The customer then can buy or pass at this price. The price will keep dropping, with each view, until the product is at a value that motivates a purchase. Once purchased the process starts again.