Pact uses financial incentives to drive behavior change and help people achieve their goals. Its first product, iPhone app GymPact, helps customers get to the gym on 86% of the days that they commit to exercise. Pact is also working with fitness brands like PUMA North America and insurance companies like Harvard Pilgrim Healthcare to distribute the GymPact app.

Video Pitch

Management Team

CEO and Co-Founder

Yifan Zhang

Former founding CEO of, marketing intern at Flybridge Capital Partners, and Co-President of Harvard College Entrepreneurship Forum. Harvard College Economics 2010.

Chief Product Officer and Co-Founder

Geoff Oberhofer

iOS developer, former pricing consultant in medical devices for Simon Kucher & Partners. Harvard Neurobiology 2010.

Lead Developer

Anuprit Kale

Former web developer at Avaya. Computer Science BA at College of Engineering, Pune 2009.