GreenChoice is developing software that empowers consumers to make well-informed food choices that support their personal dietary needs, health goals, and values. Our data-driven platform creates a highly-personalized and incentivized omnichannel shopping experience for consumers that provides local businesses, food brands, and retailers with customer engagement and data unobtainable via traditional channels.

Management Team

Galen Karlan-Mason

Galen holds an MBA from Brandeis International Business School and brings a background in sustainability, system dynamics, and cross-functional collaboration. Galen is the former-Director and Co-founder of Golazos Peru, a non-profit focused on youth empowerment through soccer.

Lead Data Scientist

Varun Srivastava

Varun holds an MS in Industrial Engineering from Purdue University and brings expertise in algorithms, statistics, data mining, and machine learning. Varun has a personal interest in robotics and while at Purdue could often be found in the robotics lab fighting out-of-control limbs.