Alps & Meters


Alps & Meters is the first luxury sportswear brand powered by a B2C home try-on model of service/distribution. The Management Team is comprised of skilled leaders from PUMA, COACH, Lululemon, and McKinsey. Advisors to the brand include proven entrepreneurs such as Ian Murray, CEO of Vineyard Vines. Alps & Meters' differentiated "Forged Performance" products are designed by experts from Nike and command 70%-75% direct sales gpm% and $500 AOV.

Video Pitch

Management Team

Founder & CEO

Louis Joseph

- Former Global Director of Strategy & Innovation at PUMA SE - 20 years of brand building experience within the fast paced global soft goods sector - Apparel industry expert with an extensive international network of relationships connected to areas of design, sourcing/manufacturing, retail, and sales/distribution - Multi-million dollar P&L and general management pedigree - F.W. Olin Graduate School of Business at Babson College, MBA


Halle Grace

- Formerly Director of Global Merchandise Planning and Strategy at COACH, Inc. International brand executive possessing deep insight into sophisticated business operations and luxury models of success
 - 10 years of operation, finance, and merchandising experience - Financial expert with robust analytical skills and extensive domain knowledge of global pricing tactics, inventory planning, logistics, accounting - Cornell University, B.A.

Digital Director

Nick Sapia

- Former Management Consultant at Water Street Partners (McKinsey & Company) serving clients in retail, media, and financial services - 7 years technical marketing and digital analytics experience in both B2B and B2C environments
 - E-commerce expert, having built platforms and managed end-to-end operations in start-up and mature company settings - Acute understanding of critical KPIs and e-commerce economics - Harvard College, B.A.

Marketing Director

Zari Sadri

- Formerly Marketing Manager at Lululemon Athletica. Contributed to the ignition of the Lululemon brand and inception of the ath-leisure category - Brand Marketing consultant to Kelleher Samets Volk PR in Burlington, VT with extensive experience in luxury branding, community management, public relations, and digital marketing
 - Skilled creative producer with experience shaping brand image across mediums - University of Vermont, B.A.

Product Director

Tobin Teichgraeber

- Former Co-Founder of the CLYMB on-line outerwear marketplace and Product Director at Helly Hansen. - Global apparel industry veteran with 25 years experience and in-depth knowledge of garment design, development, engineering, sourcing, and manufacturing. - A proven entrepreneur, innovator, and brand builder. Robust executive experience within leading international soft goods companies.
 - Columbia University, B.A.

North American Sales Director

Nick Robinson

- Formerly Global Sales Director of Oliberte Limited responsible for all aspects of global revenue development - 20 years experience within the North American sportswear and luxury sectors - Business development strategist with entrepreneurial skills applied to the launch and scaling of new brands/products within the North American market. - Proven ability to construct and organize domestic sales teams - University of Vermont, B.A.