Feeling good about how much Americans donate to charity is easy—until you put the numbers in context.
Numbers look good at first glance. Last year, Americans gave $390 billion to U.S. charities, up 2.7 percent from 2015. What’s more? Giving USA Foundation reported that donations grew across all recipient categories, meaning that donors are supporting organizations in a wide spectrum of religion, educational, cultural, international and environmental affairs.
Cullen Schwarz, a former communication professional in Washington, D.C., realized that Americans spend a lot on charity, but spend a whole lot more buying things—about $130 trillion, or 333 times more than how much they donate. That friction triggered the idea for a startup where consumers could keep buying things as well as channel their expenses towards social good.Read Complete Article