Meet the Boston-Based “Amazon for Social Good”

September 18, 2018

Feeling good about how much Americans donate to charity is easy—until you put the numbers in context.

Numbers look good at first glance. Last year, Americans gave $390 billion to U.S. charities, up 2.7 percent from 2015. What’s more? Giving USA Foundation reported that donations grew across all recipient categories, meaning that donors are supporting organizations in a wide spectrum of religion, educational, cultural, international and environmental affairs.

Cullen Schwarz, a former communication professional in Washington, D.C., realized that Americans spend a lot on charity, but spend a whole lot more buying things—about $130 trillion, or 333 times more than how much they donate. That friction triggered the idea for a startup where consumers could keep buying things as well as channel their expenses towards social good.

Read Complete Article