March 10, 2018
Hubway is getting a brand makeover. And soon you'll see a lot of blue bicycles around the region.
The Boston-area bike share system announced Wednesday it's entering a six-year partnership with Blue Cross Blue Shield of Massachusetts, and that this spring Hubway will relaunch as Blue Bikes. (The bikes will literally go from being silver and green to blue in color.)
Along with the name and color change, the system will expand: The number of bikes will grow — from 1,800 today to 3,000 by the end of 2019 — and there will be more than 100 new bike stations.
Blue Cross Blue Shield will invest $18 million into the bike share program, according to Kathy Klingler, the company's chief marketing officer.
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