Stefania Mallett was sitting at her kitchen table when she wrapped up the details behind her catering technology startup ezCater’s latest funding round, a $150 million investment.
Mallett shared the details to her husband before the size of the occasion sank in.
“I’m busy, already onto the next thing. He said, ‘Wait, that is a big number.’ I looked at him and it dawned on me: ‘That is a big number,'” Mallett recalled.
That figure is the software company’s latest valuation by its investors: $1.25 billion—its first step into “unicorn” territory, the increasingly crowded land of venture-backed companies with valuations of at least ten figures. Mallett confirmed ezCater’s Boston office would be feasting on unicorn-themed cupcakes today, although employees and shareholders must wait until an acquisition or public stock offering to cash in on the unicorn status—assuming it holds.
EzCater is announcing today the new $150 million funding round led by Menlo Park, CA-based Lightspeed Venture Partners and Singapore-based GIC. The company closed a $100 million Series D less than a year ago. The latest investment boosts ezCater’s total venture haul to $320 million.
“We always want to bring in as much money as we know what to do with,” Mallett says. “When people were knocking down our door, we said, ‘Let’s go to $150 million and stop there.'”
The sentiment jibes with what Mallett identified to Xconomy in November as her guiding principal to fundraising: “We don’t raise money unless we know what we are going to do with it.”
It’s what ezCater has done for the global $60 billion catering industry—$24 billion of which comes from business catering orders alone—that brought investors to the door, Mallett says. The company’s first big move was building a software platform for restaurants to advertise and sell catering services. The next chapter is deepening that software for restaurants by integrating it into their other sales and management systems—a task that will be well-funded with the cash infusion.Read Complete Article