It’s time to catch up on some of the latest Boston tech news:
—Zaius, a Boston-based marketing technology startup, said it pulled in a $30 million investment, bringing its venture capital haul to $50.8 million. Insight Venture Partners led the Series B funding round, and earlier Zaius backers Matrix Partners, Underscore VC, and Leaders Fund also contributed. Zaius makes customer relationship management software for businesses that market products and services directly to consumers.
—In other marketing tech funding news, Boston-based Crayon announced it received $5 million in venture funding led by Baseline Ventures, along with Founder Collective, Converge, and individual investors. Crayon was founded in 2015 by former HubSpot (NYSE: HUBS) and AdMob executives. Its software helps businesses track the sales and marketing tactics and other noteworthy actions of their competitors, customers, and partners.
—Cambridge, MA-based Tive raised $1.9 million from investors, according to an SEC filing. The startup helps customers track and manage the supply chain of goods using sensors and software. Tive raised a $3.1 million seed funding round last year, after completing the Techstars Boston startup accelerator program.
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