Visibility and Marketing are central to helping anyone (a potential customer, a partner, a coworker) to understand a concept and persuading them to take action. In this evening event, we’re tapping four leading consultants for their top tips and advice on ways to create standing for yourself and build trust; how to implement a marketing (or persuasion) strategy; and how to create great content your target community values. Understanding these strategies can help you promote your projects and programs, and your career.
6:30 - 6:45 Networking
6:45 - 7:30 Making Status Work For You
7:30 - 8:15 Panel Discussion: The Importance of Online Marketing, Social Media and Content Marketing in Building Trust and Standing Out.
8:15 - 8:30 Networking
For more information regarding speakers and individual sessions, please click here. Please note the schedule reflected on this Eventbrite is the correct timeline.
Making Status Works For You
Danny Balel - ImprovBoston
Status, or the social hierarchy we use in our everyday interactions, is a tool we use with our bodies, our tone, and our words. In this 45 minute workshop we will fully explore how status can affect our work life, and how we are more in control of our status than we think. We will also engage with modulating status for work with colleagues, superiors, subordinates, and clients. After the workshop, participants should have a new vocabulary for interaction and physical presence useful in many work-related activities.
Three Ways to Make online Marketing Work for You
Samantha Stone - Author, Founder and CMO at Marketing Advisory Network
When you are launching a new offering, every dollar, every minute and every connection counts. In this session, we’ll explore three high impact strategy tips for making online marketing work for you.
Your Business is Exposed if Your Community Doesn’t trust You
Molly McPherson - Leading Edge PR & Communications at Molly McPherson
To gain the trust of a community, as a business owner you can’t just say you can be trusted
- you have to show it. Your social media and personal interactions must connect with the customer from the get-go. Just adding stylized photos to Instagram and hoping for the best isn’t the best solution. In this session, Molly will share takeaways from the successes (and failures) with online interactions and reveal tips to gain (or win back) the trust of your community.
Secrets for Creating Content that Performs
Shannon MacFarland – Content Marketing Consultant at shannonmacfarland.com
Learn how you can hit your goals while making content your audience values. You need a content strategy to get results, whether you’re focused on written, video, or social content. Get creative ideas and practical tactics that will make you think about your content in a whole new way.