Values 101: Turn your Company’s Purpose into Competitive Advantage


CIC Cambridge
One Broadway, 5th Floor - Santa Clara
Cambridge, MA 02142
United States

Thursday, 31 January 2019 - 3:00pm to 4:00pm

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How knowing your values will save you time and money, make it easier to recruit and retain top talent, improve customer satisfaction, and make your life as a leader a whole lot easier!

As your business grows, there are more and more decisions to make -- who to hire, how to engage with your customers, how to lead your team, and how to truly differentiate yourself in a crowded market.

Defining and communicating your Mission, Vision and Values statements early on can shoulder a lot of this burden for you -- understanding who you are and what you stand for will help clarify your brand and support HR, sales, marketing, operations, and every other function in your business.

Join us for this interactive session to learn:

  • Why being a values-driven company is actually one of the fastest, easiest paths to growth.

  • Why it’s critical to start thinking about your values before you start to grow.

  • How taking your values seriously improves customer satisfaction.

  • How to kickstart your own process of articulating your company’s Mission, Vision and Values statements.

  • How you can begin to live and breathe your values so they’re not just posters on the wall.

You should attend this session if:

  • You are a Founder/CEO/Leader of a small and growing business, even if you have a very small team.

  • You are assuming HR/People related duties in your company.

  • Your company is getting ready to hire, and you want to ‘get ahead of the curve.’

  • You’re an established company looking to improve your culture or employee experience.

Can't wait to get started? Grab your free Kick Start Guide to Articulating your Mission, Vision & Values here!


About the Presenter

Victoria Dew, SCMP -- Dewpoint Communications
Victoria is the Founder of Dewpoint Communications, a consultancy dedicated to helping businesses grow faster, stronger, and more sustainably through great company culture, communication and leadership. Victoria has more than 12 years of experience creating and transforming cultures across a dozen industries and sectors, ranging from creative solopreneurs to some of the world’s largest technology companies. She is passionate about helping her clients create an environment inside their company that shines through on the outside, turning employees into brand evangelists, and customers into zealots.