Design is a key driver of business success and, according to McKinsey & Company’s recent The Business Value of Design report, it is “the only way that companies can stand out from the crowd.” Although design is impactful to business outcomes, there is still little representation of design leaders at the executive table and there are still challenges in communicating design’s value to the bottom line.
Through keynotes, panels, round-table discussions, and one-on-one conversations, DesignTech Summit 2019 participants will hear from industry leaders on what they’ve done to elevate the role of design in their organizations and how you can, too. Together, we will discover how service design, ROI measurement, inclusive design, mature product innovation, user research, and more impact the important decisions, ideas, and innovations within your organization and the design industry as a whole.
The 2019 MITX DesignTech Summit is part of Boston Design Week, with 12 days of panel discussions, Open Houses, workshops and other events on architecture, graphic design, home design, urban planning, and more! Check out the full BDW calendar here.
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