Details
What marketing strategies and tactics have worked for two winning Boston edtech startups? At this event, you’ll learn what it takes to start and sustain a funnel of continuous sales leads that turn into conversions. Gather insights from from Chris Strausser of Ellevation Education and Lital Asher-Dotan of Panorama, as they tell the stories of how their companies built a successful marketing engine. They’ll also discuss how marketing strategies were adjusted as their businesses grew.
Participants will explore:
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First approaches for propelling sales
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Building the marketing and sales team
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Key marketing tools and metrics
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Case studies from Ellevation and Panorama Education on the successes and failures in edtech startup marketing
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How to adapt your marketing strategies as your audience and customer base continues to grow
Schedule
6:00 - 6:30 Arrival and networking
6:30 - 6:35 LearnLaunch introduction
6:35 - 6:55 Lital Asher-Dotan on Panorama's marketing approach and how it has evolved as the company has grown.
6:55 - 7:15 Chris Strauss on Ellevation's marketing approach and how it has evolved as the company has grown.
7:15 - 7:45 Q & A
7:45 - 8:00 LearnLaunch closing and networking
This session is open to anyone but is designed for founders and marketing professionals looking for more high-quality leads. Don’t forget to submit your questions on the signup form to shape the session to your needs.
Chris Strausser, VP of Marketing at Ellevation Education
Lital Asher-Dotan, VP of Marketing, Panorama Education