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The sooner you start thinking about how your product will delight clinical AND non-clinical customers, the more likely you are to optimize the market access and patient access that is critical to your success.
Beyond the challenges associated with gaining regulatory approval, there are hurdles to overcome as you enter the real world with your innovation. Many of these challenges can be addressed through understanding the non-clinical and clinical situation, building integrated plans for evidence to quantify and communicate the value of your solution, and market access & reimbursement strategies to ensure access and adoption.
On February 12, learn from Brian Vaughn, Franchise Lead, Health Economics and Market Access at ETHICON and Diane Francis, Regional Lead Health Economics & Market Access for Johnson & Johnson Medical Devices. Brian and Diane will discuss today's market access landscape for medical devices and how to ensure you are starting early with a plan to succeed.