Bringing new products to market and opening new markets to existing products is what keeps entrepreneurs energized, as well as being the key to higher margins and profits. However, product development requires substantial effort and investment in advance of revenue which can put significant strains on the organization, and the cost of getting to the market with the wrong product is substantial - financially, in time wasted and demoralizing to the group.
But, when well executed, a new product can propel the organization and the brand to new heights and fabulous financial success. Our panel of product development experts and serial entrepreneurs will share their experiences and guidance on the essentials of successful product development, i.e. - the planning, team selection and process that maximize the likelihood and size of the success.
Colin Carpenter, PhD, President & Chief Executive Officer – Siris Medical, Inc.
Gary Magnant, CEO of Triple Sharp Venture Engineering, LLC.
David Deems, CEO of Cellaria Bioscience
Jim Bleck, President/CEO – Bleck Design Group
Vinit Nijhawan, Lecturer: Strategy and Innovation – BU Questrom School of Business