Content Marketing for the Savvy Edtech Entrepreneur


First Republic Bank
160 Federal Street
Boston, MA 02210
United States

Wednesday, 15 May 2019 - 6:00pm to 8:00pm

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In the highly competitive edtech market, how can you best build credibility and visibility? Content marketing leverages blogs, social medium posts, and/or premium offerings like whitepapers or webinars to turn your brand into a trusted source for potential customers. Entrepreneurs love content marketing because it is scalable, relatively inexpensive, and generates high-quality leads over time. But a successful content marketing operation doesn’t build itself.

In this session, participants will learn: 

  • Core inbound content marketing funnel strategies

  • What kind of content is most consumed

  • What kind of content might be right for your target market

  • Strategies to create content and platforms for serving it up

  • Various dollar saving strategies to develop content and your audience

This session is open to anyone but is designed for founders and marketing professionals looking for more high-quality leads. Don’t forget to submit your questions on the signup form to shape the session to your needs.


Josh Walovitch, Co-Founder and Strategy Director, Ideometry

Josh Wallovitch is Co-Founder and Strategy Director at Ideometry, a Boston-based marketing agency with a global client base.