Details
In the highly competitive edtech market, how can you best build credibility and visibility? Content marketing leverages blogs, social medium posts, and/or premium offerings like whitepapers or webinars to turn your brand into a trusted source for potential customers. Entrepreneurs love content marketing because it is scalable, relatively inexpensive, and generates high-quality leads over time. But a successful content marketing operation doesn’t build itself.
In this session, participants will learn:
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Core inbound content marketing funnel strategies
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What kind of content is most consumed
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What kind of content might be right for your target market
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Strategies to create content and platforms for serving it up
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Various dollar saving strategies to develop content and your audience
This session is open to anyone but is designed for founders and marketing professionals looking for more high-quality leads. Don’t forget to submit your questions on the signup form to shape the session to your needs.
Josh Walovitch, Co-Founder and Strategy Director, Ideometry
Josh Wallovitch is Co-Founder and Strategy Director at Ideometry, a Boston-based marketing agency with a global client base.