Join General Assembly for a panel of incredible community leaders about the various paths available to User Experience Designers - from agency, to freelance, to in-house, the skills companies look for in a hire, and the resources to get you started.
The digital landscape is moving at lightning speed. Every industry has been affected by the advances in digital—from retail to brands and agencies. Has your manager recently assigned a digital marketing role to you? Are you a project or account manager at a creative agency?
Whether you're working on a well-established product or service, or a startup idea that hasn't fully developed yet, you'll need to talk to people. Developing an understanding of users’ behavior, thoughts, needs, and desires helps teams build stronger products and better user experiences.
Google AdWords is designed to help you reach potential customers at the exact right moment. This workshop will walk you through what you need to know to get started with this highly powerful, highly technical, advertising platform.
HTML and CSS are the fundamental building blocks of the web. Whether you're a beginner who wants to get started in web development, a designer looking to hand-code their concepts, or a marketer who wants a little more control over their CMS, you'll need to know HTML and CSS to get the job done.
Facebook Advertising is the hottest area of paid advertising available on the internet today. With targeting abilities that rival any other advertising platform, there exists no better way to get the word out about your business then with Facebook Advertising.
Whether you have experience in programming or are looking to get started for the first time, getting involved in the Python community will put you on the fast track to success in a variety of data-related fields.
Learn how to use your Google Analytics to get real insights into your website’s visitors, their behavior and any patterns and trends. You will learn the lean smart way to gain customer insights and then turn these into actions that will drive your business forward.
Bring your creative ideas to life with Adobe Illustrator, the industry-standard vector graphics software, used by designers and illustrators who want to create digital graphics, logos, illustrations, and original typography.
Scrum is used extensively, but not exclusively, in web and software development. Everyone from developers to business execs are now expected to know how to work using Scrum, but few are taught it and many struggle along with misinformed ideas.
Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through a 6-step methodology that will help guide your efforts to develop an actionable social media strategy.